YOUR IDEAS. OUR CREATIVITY.

SO YOU CAN Be the Best You Can Be

YOU FOCUS ON YOUR MISSION AND LEAVE THE BRANDING TO US.

CREATIVE CONSULTING & STRATEGY

From Concept to Clicks: EXPAND Your REACH with Us.

1) Brand Analysis and Digital Assessment: 
Current Brand Evaluation: Assess existing digital assets (websites, social media, email campaigns, etc.) for brand consistency and effectiveness.
Competitor Analysis: Identify strengths, weaknesses, and opportunities by analyzing competitors’ digital strategies.
Target Audience Insights: Research audience behavior, preferences, and trends to inform strategic decisions.


2) Creative Vision and Ideation:
Digital Concept Development: Brainstorm innovative ideas for digital campaigns, branding, and storytelling.
Creative Problem-Solving: Offer solutions to overcome branding and marketing challenges using out-of-the-box thinking.
Collaborative Workshops: Host strategy sessions to align teams on creative direction and goals.


3) Content Strategy:
Storytelling Framework: Develop a cohesive narrative for websites, blogs, and social media.
Platform-Specific Strategies: Tailor content to engage audiences on specific platforms like Instagram, LinkedIn, or YouTube.
Content Calendar Planning: Schedule and plan creative campaigns for consistency and impact.


4) Digital Campaign Development:
Integrated Campaigns: Design campaigns that unify email, social media, and web efforts for a consistent brand voice.
Creative Asset Ideation: Provide guidance on visual and interactive elements like banners, videos, and graphics.
Performance Goals: Define clear objectives and KPIs for each campaign.


5) User Experience (UX) Strategy:
Audience Journey Mapping: Plan how users will interact with digital assets to ensure a seamless experience.
Content Hierarchy Development: Organize website and app content for optimal navigation and usability.
Interactive Features Planning: Suggest creative elements like animations, CTAs, and engagement tools.


6) Visual Storytelling and Creative Branding:
Mood Boards and Design Direction: Develop visual inspiration boards to guide branding projects.
Photography and Videography Consulting: Advise on styles and themes to align with digital strategies.
Custom Illustration and Graphics: Recommend tailored designs to enhance the brand’s visual identity.


7) Digital Transformation Strategy:
Technology Recommendations: Suggest tools and platforms to improve efficiency and scalability (e.g., CMS, CRM).
Digital Workflow Optimization: Streamline creative processes for faster and more effective content delivery.
Trend Analysis: Keep the brand at the forefront by incorporating emerging digital trends.


8) SEO and Analytics-Driven Content Strategy:
Keyword Integration: Align content with high-performing search terms for better visibility.
Data-Backed Decisions: Use analytics to refine creative strategies based on user behavior and performance metrics.
Performance Reporting: Regular updates on what’s working and opportunities for improvement.


9) Creative Direction for Marketing Campaigns:
Ad Concept Development: Design engaging concepts for digital ads across platforms like Google Ads, Facebook, and Instagram.
Brand Partnerships: Develop creative strategies for collaborations with influencers and other brands.
A/B Testing Strategies: Experiment with multiple creative options to determine what resonates best.


10) Strategy for Emerging Platforms:
AI and AR Integration: Recommend and strategize how to incorporate emerging technologies into digital experiences.
Voice Search Optimization: Adapt creative content for voice-activated devices like Alexa or Google Assistant.
Micro-Content Creation: Guide the creation of content for new platforms like TikTok or Threads.

By offering these services, ICG helps its clients align their digital creative vision with actionable strategies, driving engagement, brand awareness and overall growth in the competitive digital landscape.